Since 1928, ASPLUNDH TREE EXPERT, LLC. has been dedicated to safe, efficient and innovative clearance services to the line clearance industry. A family-owned and operated corporation headquartered near Philadelphia, Pennsylvania, Asplundh has grown to employ over 34,000 diverse, energetic professionals throughout the U.S., Canada, New Zealand and Australia.

At Asplundh, our mission is to be the recognized world leader in providing professional, safe, cost-effective and environmentally sustainable vegetation management and other utility-related services. We challenge our people to consistently exceed the expectations of the customers for whom we work and the people they serve.

Our mission drives us. Our people inspire us. Asplundh values your skills, education and experiences. Join us on our mission to becoming the world leader in utility-related services!

Job Title: Digital Marketing Specialist

Job Overview

The Digital Marketing Specialist is responsible for the day-to-day management and execution of a broad range of digital marketing, including Search Engine Optimization (SEO) and content marketing, social media, search engine marketing, and email marketing, with the goal of targeting and strategically building audiences and traffic for Asplundh’s (including subsidiary companies) website and social media channels. Effectively track and analyze ROI for digital media campaigns.

Essential Functions and Responsibilities:

• Effectively lead and manage a variety of marketing projects (especially SEM and SEO) from initiation to implementation, across channels and business units.
• Evaluate emerging SEM technologies and provide thought leadership and perspective for adoption where appropriate.
• Project management of e-commerce responsive design website projects (timelines, budgets, scopes)
• Provide inputs on website functionalities (related to business goals)
• Brainstorm new and creative growth strategies. Grow, manage and coordinate all content and engagement on social media platforms, including: Instagram, Facebook, YouTube, Pinterest, Twitter and LinkedIn.
• Implement strategies to effectively track analyze and report on ROI for all digital media campaigns and in-market activities. Communicate, monitor and measure performance of digital agency partners with business leaders.
• Prepare project briefings, conduct 3rd party and competitive research, lead discussions with internal departments and help analyze program results

Minimum Qualifications:

• 2 – 4 years of experience in a corporate marketing department or the account management department of an advertising agency or digital team
• Bachelor’s degree in marketing or a related field
• Mindset to think strategically and analytically about projects and tasks; identify challenges, work to accomplish defined objectives, contribute to planning an effective strategy, manage and execute the required marketing tactics against the strategy
• Have a mindset to be a creative problem solver and a creative thinker
• Strong project manager with the ability to multi-task and proactively manage projects of varying types and sizes to meet the defined objectives and strategies, on time and on budget
• Communicate professionally and in strategically grounded manner.
• Excellent attention to detail
• Demonstrate a strong desire to learn and grow
• Ability to work collaboratively on a team, yet be comfortable running a project or task independently.
• Technically savvy with high-level of proficiency in Microsoft office suite (Outlook, Word, Excel, PowerPoint). Experience with Peoplesoft and ATS systems preferred.
• Able to work through necessary channels to accomplish outcomes in fast paced setting; understanding of processes and continuous improvement.
• Our ideal candidate has exposure and a passion for digital marketing best practices and a willingness to take on new challenges. While we realize that you may not have a background in all of these disciplines, here are a few of the areas we are looking for assistance with in this role:
• Website development understanding (sitemaps, architecture, wireframes, etc.)
• PPC campaigns
• SEO campaigns (content, link building, technical optimizations)
• Exposure and understanding of various tools
• Google Analytics set-up, tracking and reporting
• Google Search Console
• Google AdWords
• Google Tag Manager * Experience utilizing a content management system
• Developing marketing materials in a heavily regulated category

Physical Requirements:                                                                                                                                 

Please place an “X” in the box that applies to the physical requirements for this position.

Individuals must be able to perform the essential functions of the position with or without a reasonable accommodation.  Individuals with a disability who desire a reasonable accommodation should contact the ADA Coordinator at 1-800-248-8733, ext. 1339.

An Equal Opportunity Employer, including disabled and vets.