Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit program to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!

Position Summary:

Frank Liquor Company in Middleton, WI is now hiring for a Vice President, Sale & Marketing. The Vice President, Sales & Marketing is responsible for managing all non-administration functions of their division including sales, pricing and promotions, point of sale purchasing, supplier and customer relationships, and supervising mid- level sales management and sales staff. 


  • Reviews, monitors and evaluates the performance of the sales team and takes appropriate actions as needed when unsatisfactory trends occur
  • Plans and conducts general sales meetings and product presentations
  • Responsible for planning, directing and controlling activities of sales representatives
  • Secures and expands distribution in assigned trade channel by setting benchmarks and calling on accounts both independently and with sales representatives
  • Manage sales departments including mid-level managers, sales representatives and merchandising
  • Coaches, trains and motivates sales representatives to achieve monthly priorities, quarterly volume goals, and distribution and feature/promotion goals.
  • Review monthly on and off-premise priorities to identify opportunities, underperforming accounts or potential loss of distribution within an account
  • Assist in creating local brand programs
  • Assign sales goals (distribution / volume)
  • Provide consistent and regular communication to sales supervisors and representatives
  • Work with supplier representatives and assist in meeting supplier goals
  • Participate in shelf resets
  • Maintain knowledge of product portfolio and promotions
  • Establish and maintain product pricing to meet margin and profit requirements for new and existing brands
  • Approve and supervise monthly product promotions including deal levels, incentives, merchandising and distribution goals
  • Authorize purchase of point of sale materials to be utilized in merchandising programs
  • Primary point of contact for all supplier relationships in division. Meet and work with suppliers to assist in meeting their sales and distribution expectations
  • Maintain positive relationships with customers through account visits
  • Resolve customer complaints as needed
  • Other duties as assigned

Knowledge, Skills, and Abilities:

Education and Experience:

  • High School Diploma or equivalent (G.E.D.) required; Associates or Bachelor’s degree in related field highly preferred
  • 10+ years sales experience and some experience within the beverage industry required
  • Management experience required

Skills and Abilities:

  • Ability to prioritize tasks and work independently and as a part of a team
  • Attention to detail and well organized
  • Effective oral and written communication skills including accuracy
  • Excellent computers skills with proficiency in Microsoft Office
  • Ability to manage multiple priorities
  • Knowledge of business and management principles involved in strategic, planning, resource allocation, and leadership techniques
  • Driven for results and able to handle complexity and change on the go
  • Results driven, energetic and proactive
  • Polished sales and presentation skills
  • Ability to coach, train, motivate, influence
  • Analytical skills and strategic vision
  • Ability to handle adversity and pressure with ease


  • A valid driver’s license, proof of insurance and reliable transportation
  • Ability to acquire and maintain necessary liquor sales persons permit
  • Ability to acquire and maintain any other permits, licenses, etc… that may be required by the Company

Physical Demands:

  • Must be able to lift, carry, push and pull up to 160 pounds on an occasional basis
  • Ability to use arms, hands, reach and grasp

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Accessibility: If you need an accommodation as part of the employment process please contact Human Resources.

Equal Opportunity Employer, including disabled and veterans.

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