MISSION STATEMENT:

Pegasus Senior Living is made up of individual Associates united by a commitment and dedication to the highest quality of service delivery to our residents with a sense of warmth, compassion, individual pride and company spirit. To achieve our mission, each associate strives to always do the right thing. Recognizing that excellence is a process achieved through continuous improvement, we value and apply lessons learned from the feedback we receive from all our stakeholders.

More specifically:

To our Associates, we pledge to

• Promote a culture of excellence.
• Provide strong leadership, team building and empowerment.
• Encourage all associates to work hard and play hard every day.
• Encourage professional and personal growth for all our Associates.

To our Residents, we pledge to

• Celebrate and enhance their lives.
• Provide outstanding customer service.
• Always remember that choice and compassion are at the heart of our profession.

To our investors, we pledge to be great stewards of our resources.

POSITION SUMMARY:

The Regional Director of Sales and Marketing is responsible for assisting in the development and implementation of the community sales and marketing strategies. Also conducts supportive sales and marketing efforts to aid the community in achieving their business goals. The Regional Director of Sales and Marketing works with the Executive Directors, Regional Director of Operations, Director of Sales and Marketing, Regional Director of Resident Care and other teams to meet regional and community wide strategic sales and marketing objectives.

ESSENTIAL DUTIES:

1. Promote and ensure that all corporate philosophies and objectives are maintained.
2. Partner with the Regional Director of Operations, Regional Team, Executive Director and community staff to determine and reach identified business goals. Monitor and analyze community sales conversion ratios, inquiry statistics, referral sources, weekly sales activity reports, lost inquiries, move in/out trends, etc. Identify trends and recommendations to operations team to improve results.
3. Train community sales and operations team on the following: lead management system, referral development, online websites and referral agencies, social media support, inquiry management, touring protocols, identifying and eliminating community barriers to census development, public relations, sales and marketing planning and execution, sales process, management, and skill development.
4. Provide field training to all community-based sales and operations staff on a regular basis. Field training should include internal sales standards of excellence and making joint sales calls to community based medical and business professionals.
5. Communicate with sales and marketing staff, Executive Director, and Regional Director of Operations to ensure community-wide teamwork occurs, goals are met, recognition is given, or corrective action is taken when warranted.
6. Develop, recommend and implement systems, processes, and procedures to ensure the efficient operation of the sales & marketing function in each community.
7. Set-up and oversee the pre-marketing function for newly constructed/acquired communities. Jointly responsible for meeting start up and Year 1 occupancy goals.
8. Prepare, review, and distribute weekly marketing reports to the designated management personnel and investors.
9. Review quarterly competitive marketing analysis for each property and make recommendations for pricing and sales strategies to the senior management team.
10. Assist in the development of all collateral materials used as part of the marketing/sales program in all properties.
11. Review and ensure that marketing budgets are appropriate and that allocations are being utilized effectively, maximizing the community opportunity to increase revenues and profitability.
12. Effectively communicate to the Regional Director of Operations significant events occurring in respective communities. Provide written site visit reports summarizing results and recommendations on a regular basis.
13. Review tracking, sales performance and sales proficiency annually and make appropriate recommendations for revisions / updates to sales targets and written sales plans.
14. Ensure established resident selection criteria is applied according to required guidelines.
15. Conduct routine site visits for each community and audit marketing files to ensure compliance with federal, state and local ordinances/regulations, as well as review availability and quality of marketing materials.
16. Assist with hiring, training, and motivating sales professionals as requested by each Executive Director.
17. Perform other duties as assigned.

EMPLOYMENT REQUIREMENTS:

1. Ability to adhere to assisted living principles.
2. Ability/willingness to perform all position responsibilities with excellence.
3. Ability to communicate and work within all levels of the company while following reporting paths.
4. Ability to recognize and communicate problems appropriately.
5. Ability to relate to the public, Residents, families, staff and other professionals effectively.
6. Ability to teach/train others effectively.
7. Ability to work flexible hours to meet requirements of the job.
8. Ability to travel up to 80%.
9. Maintain car in good working order, current driver’s license and current auto insurance.
10. Ability to maintain accurate records and provide information as requested/required.

MINIMUM JOB QUALIFICATIONS:

 Level of Experience

• A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
• Successful experience in marketing/selling/closing sales of assisted living, housing community-based care, health care, etc.
• Experience in a multi-site management role is preferred.

Education, Technical or Professional License(s)/Certification(s)

• Bachelors degree in a related field is preferred.
• Attends in-service training as required.