The Marketing and Business Development is responsible for managing both the marketing along with business development for Golf Construction.  Marketing will involve the promotion of the Duininck Golf Construction. 

• Marketing:
  
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Create, modify, and manage customer satisfaction survey process and analyze results.
  • Manage company website and social media platforms.
  • Manage references, LOR (Letter of Recommendation), and project information (before, during, after photos).
• Business Development:
  • Identify customers and projects providing the best opportunity.
  • Be “Pro-active” – Responsible for pro-actively generating new business leads through industry contacts, cold calling, contacting, meeting, building relationships with past clients, architects, consultants, golf course owners/employees, industry vendors.
  • Be “Re-active” – Respond to RFPs, leads, website inquiries, etc. for new projects.  Compile and evaluate key data to determine whether opportunity qualifies for Duininck Golf prospect criteria.
  • Responsible for developing and presenting final sales presentations to prospective customers with specific “solutions” for their individual site and goals.
  • Participate in the development the annual business plan and budget for Marketing & Business Development.
  • Participate in the development of short and long-range strategic plans.
  • Provide feedback and insights to improve the Business Development process, better target potential customer segments and better market the Golf Division company brand.
  • Travel to trade shows and conferences to represent company and Business Development Team.
  • Work with the construction team to ensure smooth transitions of new projects.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
  • Manage CRM and processes.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets. 

• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools. 

• Bachelor’s degree in marketing, business, or related field. 

• Regularly must be able to move around.
• Walk, bend, kneel, lift, stretch and sit.
• At times effectively handle lifting of various objects weighing up to 50 pounds.

* Extensive travel covering USA, Mexico, and Caribbean Islands may be required.  Travel may be for extended periods of time.  Overtime as required to meet the needs of the position.