Public Relations Media & Communications Manager
ClearVision Optical (CVO) was recognized as a Best Company to Work for in New York State for the past three years. At ClearVision, we take pride in our culture and commitment to customer experience excellence. CVO has a mission which strives to make each day better for someone else. Relying on our 68 years as a family-owned organization, we are driven by our core values of respect, integrity, compassion, performance, service, innovation and fun.
Employees appreciate our environment of collaboration, communication and cross training. We strive to insure that every employee has a great work experience and the opportunity to learn and grow within the organization. As part of this focus, we provide a robust employee wellness program, including a comprehensive benefits package. Employees value our philanthropic efforts, which include an extensive array of ways to participate in making a positive difference in the community. Our simple business philosophy to “treat others as you wish to be treated” has become known as the CV Way.
ClearVision Optical is actively seeking a dynamic individual who would welcome the chance to tell our story across varied platforms. The PR Manager will be energized by sharing the unique ways ClearVision has differentiated itself as an organization – based on our brands, family legacy, employee-centered culture, and via our charitable efforts.
The right candidate will increase the effectiveness of our media strategy and marketing positioning. This individual should be adept at formulating and managing public relations-based campaigns from concept through execution. Through the strategic use of industry contacts and thoughtful content, the candidate will further sales goals and increase company visibility. Partnering directly with the creative staff, the ideal candidate will develop an understanding of the various voices required to speak to our target audiences.
Suitable candidates will be energized by crafting messages which define ClearVision within the optical market. With a strong sense of timeliness and ownership, this individual will be tasked with developing full media campaigns which support our multiple brands. S/He should understand the identity, demographic, and defining features of each eyewear collection. Having a sharp eye for fashion trends, paired with a descriptive vocabulary will be very beneficial. We are looking for someone who is passionate about gaining media coverage to promote brand awareness; both trade and consumer.
The candidate should be versed in creating a successful public relations plan, which includes outreach, content development, press releases, and associated budgeting. The skilled candidate will have a proven ability to adapt copy from offline sources for online use. An important part of this role requires experience in communicating via social media and digital environments. If you are versed in utilizing Facebook, Twitter, LinkedIn, Instagram, Pinterest, and blogging in a strategic and profit-boosting way, this may be the right opportunity for you.
This position plays a pivotal role within a creative Marketing team. The group thrives on brainstorming, idea sharing, and campaign development that is innovative and unique. You will publicize the unique culture and values of the organization by serving as a corporate spokesperson. This position will also support speaking engagements for company executives and staff at various industry events. There may also be PR-related events, which would be overseen by this role.
JOB RESPONSIBILITIES
- Effectively communicate the brand and each collection release to multiple audiences.
- Obtain specific information on brand positioning, trends and product descriptions through co-management of product content meetings.
- Responsibility includes complete understanding of brand positioning and the individual frames and their relevancy to the marketplace and the collection.
- Manage incoming media requests and build relationships with industry journalists.
- Pitch stories to the media based on marketing goals; field media calls and monitor press and social coverage.
- Support brands in direct to consumer positioning and placements.
- Research marketing and positioning opportunities within industry.
- Create, execute and measure media campaigns.
- Write blog posts, articles, press releases, media alerts, communications materials, and other digital material. Determine relevant online and social channels for optimal engagement.
- Identify key messages that support sales and marketing plan, determine appropriate distribution channels and cohesively communicate to the industry.
- Work directly with design team to develop concepts and materials.
- Research marketing and industry trends. Ability to read, interpret and act upon analysis information.
- Utilize social media to deliver PR messages.
- Develop social media campaigns to support media relations and sales efforts for both trade and corporate.
- Marry PR approach with ongoing social strategy and monthly sales/marketing goals.
- Monitor online conversations and participate in those conversations to build brand visibility and thought leadership.
- Using Google Analytics, Insights and Sprout Social and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
- Provide ROI data and explanation
- Develop and maintain our organization's corporate image and identity.
- Outreach to promote and support corporate positioning through communications, and media relationships on a local and business level.
- Position CVO locally as a leader within small business environment.
- Seek out opportunities for awareness and positioning; craft message and promote.
- Support company philanthropic outreach through social, content and PR channels on local and national level.
- Devote time to plan events that will increase company exposure.
Desired Skills & Experience
Skills Required
- Proven ability to write long and short form.
- Outstanding writing, editing, grammar and research skills.
- Proven creative writing skills for marketing and advertising.
- Prior experience preferred with event planning to foster company awareness
- Seasoned project manager with proven success executing to project completion.
- Creativity, confidence and the ability to collaborate and succeed in a dynamic multi-faceted organization.
- Excellent problem-solving skills; a self-starter who proactively anticipates the unexpected and has an adaptive mentality.
- Team player with strong interpersonal skills including the ability to effectively collaborate with colleagues.
- Skilled multi-tasker; adept at prioritizing and organizing multiple projects and managing deadlines in a fast paced environment.
EDUCATION & EXPERIENCE
- BA/BS in English, Journalism, Communications, or similar field.
- A minimum of 10 years of professional writing experience in corporate communications, public relations, social media, marketing department or creative department.
- Extensive experience in the planning, development and execution of public relations-based campaigns.
- A strong preference given for existing experience in a fashion, accessories, or beauty industry role.
- Experience writing business-to-business copy as well as consumer copy.
- Comfort with public speaking; versed in managing and developing industry relationships.
- A solid understanding of current marketing principles.
- Versed in leveraging social media as a business tool
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Here are just some of the benefits of being a member of the ClearVision family:
- Outstanding wellness benefits including a highly-subsidized medical plan, dental plan, and vision coverage
- Training & Development opportunities including internal courses, webinars, industry workshops, departmental cross-training and company-wide meetings
- Wellness initiatives including workshops, a walking club, massages, and health screenings
- Family Events for employees and their families
- Philanthropy, including numerous events to support local charities
- Green initiatives
- Spirit Days