Goodwill’s mission is to help people in our community achieve their highest level of independence through the power of work. Goodwill is a growing company with retail outlets that help fund programs and services like Supported Employment and Community Housing that strengthen our community. We are well known as a great place to shop. But we're also a great place to work!

Position Overview

Are you ready to tell our story on paper and on camera? Can you get an audience to take action and teach them something at the same time? Goodwill of South Central Wisconsin is seeking a public relations professional who will bring passion and presence to our traditional and social media activities. If you can write it, pitch it and deliver it on-demand, if you have a solid track record of getting others to share your stories, and if you want to work for an organization that changes lives, this could be the role for you.

Principal Duties & Responsibilities:

• Serve as primary writer for internal communications and external marketing collateral.
• Deliver brand messages and stories via written content, media relations, social media partnerships and community engagement. Be the on-camera, on-air, on-line, in-person and behind-the-scenes bearer of the Goodwill SCWI brand.
• Responsible for creating and maintaining a portfolio of stories about Goodwill of South Central Wisconsin and the people we serve.
• Advance community interest in and knowledge of the Goodwill of South Central Wisconsin brand by generating positive media coverage in our markets.
• Deepen consumer engagement through social media presence; in collaboration with the digital strategist and full marketing team, create and present new content, maintain and build external influencer partnerships.
• Work closely with the Goodwill SCWI CEO and leadership team to support a deeper staff understanding of our mission, strategic goals, values and local programs/services. Draft written materials and message points for internal presentations.
• Coordinate and facilitate media interviews for CEO or other staff; includes preparation of talking points, mock interviews, establishing ground rules and managing media.
• Develop and maintain positive working relationships with a variety of market media contacts.
• Write and distribute press releases and news alerts.
• Coordinate and manage responses to media inquiries.
• Maintain the organizational media database and earned media report.
• Coordinate and manage coverage and media participation at Goodwill events.
• Serve as point-person to coordinate crisis communications activities.

Knowledge, Skills & Abilities Required:

• Bachelor’s degree in journalism, communications, English or related field required.
• Minimum 3 years work experience in a public relations role; established market knowledge and portfolio of media contacts preferred.
• Current experience developing social media content; extensive knowledge of platforms, trends and tools.
• Must possess excellent verbal, written and interpersonal communication skills, electronically, over the phone and face-to-face. On-camera experience a plus.
• Outstanding public speaking skills; experience with large and small group presentations required.
• Proficient with Microsoft Office Suite or equivalent.
• Valid driver’s license for 5-10% local travel.
• Position is full time; occasional evening or weekend assignments may be required.
• Starting salary:  $50,000 annually plus full suite of benefits

Scope Data: 14 County territory with the strongest outreach in Dane County

Description of physical working environment:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Travel via auto to various business and Goodwill sites.
• Ability to stand, walk, lift up to 20 lbs., grasp, pull, sit, hear, see and speak clearly.
• Regular office environment and activities.

Benefits:

• All Employees
  • All locations (except Group Homes) closed for certain holidays (Easter, 4th of July, Thanksgiving, Christmas)
  • Employee Assistance Plan
  • Employee Discount
  • Identify Fraud Insurance
  • Retirement (401K), once eligibility criteria is met
• Employees working 25+ hours per week:
  • All of the above, plus
  • Paid holiday, vacation and sick time
• Employees working 30+ hours per week:
  • All of the above, plus
  • Health, dental, domestic partner benefits
  • Short-term disability insurance
  • Flexible spending accounts
  • Company-paid long-term disability and life insurance