Director of Marketing & Communications

The Reducing Embodied-energy And Decreasing Emissions (“REMADE”) Institute is one of the U.S. Department of Energy (DOE)-led institutes in the multiagency network known as Manufacturing USA. Led by manufacturing experts renowned in their field, the Manufacturing USA Institutes have attracted over $2B in public/private investments, 1,300 companies, universities and industry associations. Each institute is charged with improving domestic manufacturing competitiveness through innovative manufacturing technologies and offering new training and jobs for American workers.

The mission of the REMADE Institute is to enable the early stage applied research and development of key technologies to dramatically reduce the embodied energy and carbon emissions associated with industrial-scale materials production and processing. By focusing its efforts on the technologies that will eliminate and/or mitigate the technical and economic barriers that prevent greater material recycling, recovery, remanufacturing, and reuse, the REMADE Institute seeks to motivate the subsequent industry investments that will be required to deploy these technologies across the U.S. manufacturing eco-system.

Position Summary

The Marketing and Communications Director is responsible for driving the development and execution of REMADE’s marketing and communication activities in support of the mission and goals of the Institute. Primary responsibilities include leading communications, marketing, and public relations, in collaboration with the REMADE leadership team and staff. This position requires a high level of energy, enthusiasm and an entrepreneurial spirit.

Primary Responsibilities

Reporting to the REMADE COO, The Director of Marketing and Communications will be responsible for the following activities:

  • Promote the Institute and its initiatives on a national level to position REMADE as a leader in circular economy and sustainable manufacturing in the United States.
  • Establish and maintain relationships with industry influencers and key strategic partners in news media, relevant foundations, and government.
  • Develop and execute the overall marketing and communication plan for the Institute, including identification of resources, tools, and budget needed. Drive timely execution for deliverables, ensuring all deadlines are met with proper input and approvals secured.
  • Provide continuous relevant content through digital marketing on multiple channels and grow the Institute’s social media presence.
  • Conduct frequent design and content changes to the Institute website www.org. Establish proper search engine optimization, utilize relevant marketing software tools, and use analytics to drive decisions and measure response to changes.
  • Create, write and edit publications, press releases, government reports, board of director’s correspondence, congressional updates, presentations, speeches and other communications intended for significant / national audiences.
  • Provide hands on support of daily communications activities including e-newsletters, social media posts, presentations, and web updates.
  • Comprehend the research and development initiatives of the Institute to develop content with limited guidance from the technology team
  • Lead the strategic planning and production of a variety of web, social media, digital, print, video production, and other media products
  • Work with the leadership team to coordinate and support outreach activities. Analyze data and share conclusions regarding who is engaged with the Institute through membership, workshops, webinars, website visits, newsletter registration, etc.
  • Plan, execute, and promote national REMADE events such as member meetings, workshops, webinars, and training programs.
  • Identify, procure, and manage appropriate marketing and communications software / tools.
  • Create and oversee brand identity, image, and positioning. Support the staff in ensuring all communications, presentations and collaterals (physical and digital) adhere to the branding and properly promote the Institute
  • Complete other assignments as requested.

 

Desired Skills

  • Working knowledge of the Adobe Creative Cloud Suite of applications, particularly Photoshop, Illustrator and InDesign
  • Website design and development using responsive design principles with working knowledge of WordPress, Squarespace, HTML, CSS
  • Keen sense of design and layout, including the ability to create and manipulate graphics
  • Strong knowledge and understanding of current trends in digital media/social media
  • Hands on experience with social media content management
  • Strong writing, editing, presentation, and project management skills

 

Required Experience

  • Minimum five years’ experience in Marketing, Communications and/or Advertising in progressively expanding roles
  • Extensive experience with digital marketing and communications processes and platforms.
  • Experience in marketing and communications in a technical field / industry
  • Superior use of data analytics and software solutions to drive and measure outcomes.
  • Strong verbal and written communication skills.
  • Experience with marketing and communications on a national level preferred
  • Agency experience preferred

 

Educational Experience

  • Bachelors’ Degree in Marketing or related field.
  • Masters’ Degree preferred.

 

The REMADE Institute does not discriminate in the screening or submission of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other protected status. All applicants must be U.S. citizens or lawful permanent residents

REMADE Institute does not discriminate in the screening or hiring of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other protected status. 

All applicants must be U.S. citizens or lawful permanent residents.


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