Job Description: Lead and execute plan to drive e-Commerce at the local & national level.  This role will oversee Vireo’s day-to-day digital platforms, including business opportunity evaluation, development of resourcing and operational plans, and project management for the launch & change of existing e-commerce platforms. S/he will have the opportunity to work cross-functionally, across Marketing, Creative, Technology, Product, Analytics, CRM, and Email.  S/he has full accountability for identifying and implementing the e-Commerce marketing automation tools that work for the business and managing the processes and workflows in an automation platform. This role reports to the VP of Digital Marketing & E-Commerce.

Company Overview:  Vireo Health, Inc.’s (“Vireo”) mission is to build the cannabis company of the future by bringing the best of medicine, engineering, and science to the cannabis industry.  Vireo’s physician-led team of more than 450 employees provides best-in-class cannabis products and customer experience. Vireo cultivates cannabis in environmentally friendly greenhouses, manufactures pharmaceutical-grade cannabis extracts, and sells its products at both company-owned and third-party dispensaries. The Company currently is licensed in nine markets including Arizona, Maryland, Massachusetts, Minnesota, New Mexico, New York, Ohio, and Puerto Rico.

Key Responsibilities

• Overseeing design and developments of websites
• Responsible for all online activities and user experience
• Provide analytic reports of online sales & traffic
• Lead effort to drive eCommerce sales at the local market level. Evolve current strategy and playbook for driving local eCommerce and ensure flawless execution by coordinating a team of market-specific leads.
• Execute promotions, localizing when necessary
• Manage the day-to-day web operations of the Store including updating & maintaining of all products, collections, banners, navigation, & roadmap
• Optimizing listings, category storefronts, and brand storefronts

• Acquire and analyze eCommerce performance data, using results to inform overall customer strategy, category management, and omni-channel programming
• Partners with the CRM team to define and deliver customer retention and loyalty strategies.
• Cooperates to maximize customer lifetime value strategies ensuring maximum profitability.
• Partner with CRM to monitor results of customer targeting activities.
• Assists with management of online metrics and makes recommendations for continued improvement and optimization.

Optimize user experience through:

• UX enhancement propositions to improve client journey online and conversion.

• Responsible for finding the ecommerce marketing automation tools that work for the business and managing the processes and workflows in an automation platform like Marketo, Infusionsoft, or even MailChimp.
• SEOability to make web pages easy for web crawlers to access and index. With the aim to help search engines locate and understand the content.
• Clear writing is a requirement for ecommerce marketing success. The ability to communicate and write well online to help drive the ecommerce marketing.
• Create and update all website content such as products, inventory, pricing, images and copy
• Help to increase traffic, improve site speed, optimize navigation, customer paths, and checkout conversion
• Monitor brand’s website to ensure that it is up-to-date, accurate and fully functioning and flag/troubleshoot anything that needs attention
• Ensure that all new product data is uploaded onto our website in a timely manner prior to product launch dates
• Identify opportunities for ongoing improvement of the website and researching and implementing appropriate solutions, utilizing third parties where appropriate
• In partnership with VP of Digital Marketing, optimize website SEO Inventory Management
• Build web-based content deliverables for campaigns – including but not limited to web pages/sites, landing pages, banner ads and social posts—that increase user engagement and conversion
• Own all aspects of the content collection, collation, consolidation, and creation of landing pages or facilitate delivery to other teams for them to create landing pages.
• Ensure technical accuracy standards raise the bar for both internal and external content.
• Manage external agency relationship and resourcing, as needed.
• Partner with other teams to ensure campaign setup and execution process is consistent with global practices, and to influence development and optimization of global practices.
• Experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and web.
• Support site updates and maintenance on a daily basis (basic HTML coding) & execute new product launches
• Maintain and develop website to effectively tell our brand story
• Analyze data and feedback on promotional and operational programs performance, recommend adjustments/enhancements to future strategies
• Keep abreast of digital trends and innovation to recommend new digital initiatives
• Coordinating with internal operations & customer service teams to ensure new product launch successes
• Oversee all new launches on the site to ensure proper set up from the merchandising, operations, customer experience & creative teams

Job Qualifications

• 5+ years of marketplace & E Commerce programs
• 3+ years of Retail or CPG Sales experience
• Experience with wordpress, shopify, & similar website/ecommerce ecosystem.
• Experience with analytics platforms and web traffic reporting (Google Analytics)
• Experience in Cannabis, Hemp, or Supplements preferred
• Bachelor’s Degree (All backgrounds encouraged)
• HTML knowledge

Vireo Health, Inc. is an Equal Employment Opportunity Employer Minority/Female/Disabled/Veteran. www.vireohealth.com