OBJECTIVE: Strategize, plan and implement integrated approach to Iowa Soybean Association’s digital, electronic and social media platforms to the benefit of soybean farmers and organizational excellence.

ESSENTIAL FUNCTIONS

• Website Management
  • Maintain and update content of iasoybeans.com.
  • Develop and execute SEO and content strategy across the site.
  • Maintain a link tracking strategy utilizing UTM parameters.
  • Serve as the main point of contact with the website contractor.
  • Monitor and report key metrics from Google Analytics, provide quarterly reports.
  • Execute, track and report the results of Google Ads campaigns.
  • Liaison with IT department and run periodic audits to ensure quality user experience.
• E-mail Marketing
  • Deploy and provide strategic support on all email campaigns, including the ISA Weekly newsletter and bi-weekly Advocate Update.
  • Maintain subscription lists in coordination with other team members.
  • Liaison with IT department to maintain optimal MSCRM integration.
  • Monitor and report key metrics and provide quarterly reports.
  • Serve the as main point of contact with email marketing contractor.
• Social Media
  • Create a regular publishing schedule and editorial calendar to manage content across Facebook, Twitter, Instagram, LinkedIn and YouTube.
  • Plan and execute specific, timely campaigns related to ISA’s top priorities.
  • Determine which platforms are best suited for each piece of content.
  • Administrate the creation and publishing of relevant, original, high-quality content.
  • Manage the delivery and budget for paid social advertising campaigns.
  • Track and report metrics for all social media channels.
• Virtual
  • Assist in the development and execution of virtual correspondence including Zoom, Teams and other platforms.

COMPETENCIES

• Accepting Direction
• Acquiring Information
• Attentive Listening
• Communicating Effectively
• Composing and Writing Text
• Critical Thinking
• Delivering High Quality Work
• Demonstrating Initiative
• Displaying Creativity
• Driving for Results
• Following Policies and Procedures
• Learning Quickly
• Managing Time
• Resource Discovery
• Supporting Organizational Goals
• Utilizing Feedback

TRAVEL

• This position requires up to 2% travel. Travel is in and outside the local area and is sometimes overnight.

SUPERVISORY RESPONSIBILITY

• This position has no supervisory responsibility.

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, communications, public relations or related field
• Proficient using the individual content management systems that social media platforms provide (Facebook/Instagram Creator Studio, Twitter scheduling, YouTube Studio etc.) and/or using multi-social posting programs (Hootsuite, HubSpot, Spout Social, etc.).
• Proficient or familiarity with using email marketing automation technology.
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Proficient at Microsoft Office (Excel, Word, Power Point) and Adobe Suites, Canva, or other design software.
• General knowledge of Search Engine Optimization and internet ranking for web content.
• Experience managing a social media and/or other budgets.
• Familiarity with agriculture a plus.

PREFERRED EDUCATION AND EXPERIENCE

• Experience working within a CMS, Dynamics 365 preferred.
• Familiarity with Google Analytics, Google Tag Manager, Google Search Console and Google Ads.

Benefits

• Medical, Dental and Vision insurance
• Flexible Spending Account available
• Cellphone and Wellness reimbursement
• 401(k) with generous company match
• Tuition reimbursement program
• Dress for your Day Dress Code