KSG Mobile, a video game development company, is currently interviewing qualified applicants interested in pursuing a career in video game development. We are looking for people who are innovative, talented, creative, and passionate about the gaming industry. If you’re a self-motivated team player who is able to multi-task and can handle the following responsibilities, we look forward to hearing from you!
Job Summary
As Customer Relationship Manager you will be responsible for understanding our customers and developing a comprehensive framework for engagement, retention, and monetization throughout the customer lifecycle. The successful candidate will use a highly data-centric approach to understand customer behavior and to align the product, promotional activity and communications with the customer segmentation and customer lifecycle phase.
*This opportunity may be fully remote. Can be globally anywhere.
Responsibilities
- Lead the work to comprehensively segment the customer base to ensure customers receive relevant and highly engaging product experiences, promotional offers, and communications throughout the respective lifecycle phases.
- The development of programmatic campaigns to manage different customer segments throughout the distinct phases of the customer lifecycle.
- Management and optimization of our “owned” marketing channels, in particular email, push notifications, social media and SMS to ensure optimal delivery of relevant content to different customer segments.
- Create, execute, and manage CRM campaign events.
- Planning and execution of a quarterly marketing calendar to support promotional activities across the customer base.
- Development, implementation and continual optimization of a comprehensive VIP management program.
- Collaboration with members of the Marketing, Analytics, Producer and Art Teams to execute CRM initiatives.
Qualifications Required
- BS in Marketing/Communication/Advertising or equivalent experience
- 5+ years experience in a CRM role in the social casino or mobile gaming category.
- A passion for mobile games.
- A strong understanding of customer segmentation and lifecycle management practices with a proven track record of delivering improvements to key business metrics (engagement, retention, conversion, monetization).
- Deep experience with the best practices of owned marketing channels, in particular email, push notifications and SMS messaging.
- Knowledge of A/B test planning and analysis to optimize campaign performance.
- Experience with 3rd party CRM, mobile marketing, and analytics tools.
- Experience managing VIP customers an asset.
- Candidates must have excellent organizational skills, good oral and written communications skills, and a high level of interpersonal skills.
- Strong analytical, problem solving, and critical-thinking skills.
- Must be a self-motivated team player with the ability to work in a customer oriented, very fast-paced, and demanding environment.
- Ability to bring projects to completion with minimal supervision.
- Must be able to meet or exceed set project milestones and deadlines, which will entail extra work time as needed (work hours beyond a normal work week).
*Please include a cover letter along with your resume when you apply.
This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. Team members may be requested to perform other job-related tasks and responsibilities other than those stated above.
About KSG Mobile
KSG Mobile, creator of Show Me Vegas Slots®, is a Minnesota based company providing entertaining video games that are played by millions on mobile and desktop platforms around the world. Our Company Belief consists of 4 principals:
THINK BIG – Think outside the box; strive to be successful.
BE FRANK – Be open and sincere in your dealings with others; be forthright.
FIGHT HARD – Believe in your ideas; speak up for your convictions.
After the call, MOVE AS A TEAM!
KSG Mobile offers competitive salaries and remote work as well as a full range of comprehensive benefits including a bonus plan, medical, dental, life and long-term disability insurance.
KSG Mobile embraces diversity and inclusion as an equal opportunity employer. We pride ourselves on creating an environment that is built on integrity, openness, involvement, fairness, respect and courtesy.
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Recruiters please don't contact KSG Mobile or King Show Games.
Please, no phone calls about this job!
Please do not contact KSG Mobile or King Show Games about other services, products or commercial interests.
