Company Overview

Coastline Equipment, a trusted partner since its founding, is a premier provider of heavy equipment solutions and services for the construction, road building, mining, and forestry industries. As an authorized John Deere and Wirtgen dealership with locations across Southern California, Nevada, and Idaho, Coastline Equipment delivers industry-leading machinery and comprehensive support services. We are committed to supporting our clients’ success through quality equipment, expert service, and a dedication to safety and innovation.

Position Overview

The Branch Sales Manager plays an integral role in driving Coastline Equipment’s sales strategy and customer success in Long Beach, CA. This role is responsible for managing all sales functions within the branch, developing a high-performing sales team, and ensuring that branch-wide sales goals are met through consistent processes and robust client relationships. As a key representative for Coastline Equipment’s Parts, Service, and Rental divisions, the Branch Sales Manager is pivotal in fostering customer satisfaction and achieving operational excellence.

Key Responsibilities

• Sales Leadership and Development: Manage and mentor a team of sales professionals to implement effective sales processes and strategies, ensuring alignment with Coastline Equipment’s objectives.
• Client Engagement: Conduct weekly field visits with outside sales personnel to build client relationships and assess team performance.
• Employee Development Plans: Create and implement individualized development plans for each sales professional, ensuring new hires achieve Deere Level 1 Certification within 12 months and Level 2 Certification within 36 months.
• Performance Evaluations: Conduct monthly one-on-one evaluations with sales staff, reviewing performance metrics such as call scheduling, Power Sales, JDU certifications, and other essential tasks.
• Goal-Oriented Reviews: Hold biannual evaluations focused on achieving branch and company targets, including sales volume, unit sales, market share, and program participation.
• Sales Meetings and Training: Facilitate branch sales meetings to discuss market trends, competitive insights, and internal program effectiveness, while providing necessary product and process training.
• Process Adherence: Implement a consistent sales process that drives optimal financial, market, and customer outcomes, ensuring compliance by all sales personnel.
• Cross-Functional Collaboration: Work closely with Parts Managers, Service Managers, Dispatchers, and the Corporate Used Equipment Manager to deliver a best-in-class customer experience.
• Recruitment and Staffing: Oversee recruitment and staff development activities for sales personnel under the guidance of the Branch Manager and corporate recruiting team.
• Inventory Management: Monitor branch inventory levels and make adjustments as directed by Corporate.

Note: This job description may not include a complete listing of all duties and responsibilities. Coastline Equipment reserves the right to assign additional tasks as necessary.

Required Qualifications

• Proven ability to teach and coach sales professionals in selling techniques and best practices.
• Strong knowledge base in:
  • Product Lines: John Deere, allied brands, and competitor equipment.
  • Financing Options: Installment contracts, leases, RPOs, and financing through John Deere or other partners.
  • Marketing Programs: John Deere and internal marketing programs.
  • Software Applications: Proficiency in Handle (CRM), JDQuote2, Foresight, Market Share, and other tools.
  • Sales Processes: Adherence to policies outlined in Coastline Equipment’s Sales Department manual.
• Proficient in Microsoft Office, Excel, and data analysis for internal report interpretation.
• Post-secondary education is preferred.

Relationships and Roles

• Collaboration: Maintain close collaboration with OEM partners and a dotted-line relationship with the Corporate Sales Director.
• Core Values: Embody and promote Coastline Equipment’s core values, demonstrating professionalism, commitment, organization, and adherence to the company’s Safety Program.
• Professional Representation: Interact professionally with all customers, employees, and managers, maintaining a high standard of conduct and appearance.

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to lift up to 25 pounds periodically.
• Capability to drive and travel for client visits and fieldwork.

Compensation & Benefits

• Salary Range: $100,000 - $130,000, based on skills, qualifications, and experience. This role is also eligible for quarterly sales incentives and an annual bonus.
• Benefits Package: Coastline Equipment offers a competitive benefits package, including health, dental, and vision insurance, paid time off, and paid holidays.

Equal Employment Opportunity (EEO)

Coastline Equipment provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or marital status. Coastline Equipment complies with applicable state and local laws governing non-discrimination in employment at all company locations. This policy applies to all aspects of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Reasonable accommodations are available for individuals with disabilities to perform essential job functions.