Company Overview: Coastline Equipment, a premier John Deere Construction Equipment Dealership, serves the diverse needs of construction, mining, and forestry industries with locations across Southern California, Nevada, and Idaho. As a trusted partner in equipment solutions, Coastline Equipment is committed to delivering exceptional service, innovative solutions, and a dedicated team that supports our clients’ operational success. Our skilled professionals ensure that every client receives personalized, expert assistance with industry-leading machinery, driving results that emphasize safety, reliability, and efficiency.

Position Overview: The Rental Sales Representative is a vital member of Coastline Equipment’s sales team, responsible for driving rental revenue and fostering strong relationships with both existing and prospective clients. This role involves understanding client needs, providing expert guidance on rental equipment solutions, and ensuring seamless logistics for the delivery and pickup of rental units. The Rental Sales Representative contributes to the company’s growth by identifying market opportunities, staying informed about industry trends, and delivering exceptional customer service that aligns with Coastline Equipment’s commitment to operational excellence and client satisfaction.

Key Responsibilities:

• Customer Engagement: Develop and maintain strong, personal relationships with current and potential rental clients, serving as their primary contact for equipment and application needs.
• Product Expertise: Act as a knowledgeable resource on John Deere equipment, understanding the features, benefits, and applications to effectively match client requirements with the appropriate rental solutions.
• Logistics Coordination: Manage the scheduling and coordination of rental equipment delivery and pickup, ensuring timely and efficient service that meets client project timelines.
• Customer Follow-Up: Conduct regular follow-ups with clients to assess satisfaction, address any concerns, and identify opportunities for additional rentals or services.
• Market Intelligence: Monitor and analyze competitor activities and market trends, providing insights and recommendations to support strategic sales initiatives and business development.
• Administrative Tasks: Maintain accurate and up-to-date client records, manage customer call lists, submit detailed call reports, and perform routine updates to the customer database to ensure data integrity.
• Additional Responsibilities: Assist with other sales and operational tasks as needed to support Coastline Equipment’s business objectives and enhance overall team performance.

Required Qualifications:

• Knowledge of John Deere Equipment: Familiarity with John Deere products and an understanding of competitive equipment offerings are essential.
• Education and Skills: High school diploma or equivalent required; strong verbal and written communication skills are a must.
• Adaptability and Teamwork: Proven ability to work effectively under pressure, manage multiple deadlines, and collaborate cooperatively with Sales, Service, and Rental departments.
• Technical Proficiency: Proficient in using office equipment and software applications, with broad computer skills necessary for managing client information and sales processes.
• Physical Requirements: Ability to safely climb on and off machinery, lift at least 50 pounds, and operate a forklift as needed.
• Driving Record: Valid driver’s license with an excellent driving record; minimum age of 25 years due to insurance requirements.

Preferred Experience:

• Team Collaboration: Demonstrated ability to interact and cooperate professionally with clients, colleagues, and management to achieve common goals.
• Personal Characteristics: Strong organizational skills, attention to detail, and a commitment to upholding company core values and safety standards.
• Industry Experience: Previous experience in rental sales within the construction, mining, or forestry industries is highly desirable.
• Certifications and Tools: Familiarity with industry-specific software and tools, and possession of relevant sales or equipment certifications are advantageous.

Work Environment:

• Office and Field-Based: This role combines office-based tasks with regular visits to client sites and company locations to manage rentals and build client relationships.
• Travel Requirements: Frequent travel within Southern California, Nevada, and Idaho is necessary to meet with clients and oversee rental logistics.
• Environmental Conditions: Ability to work in various weather conditions and adapt to different site environments as required by client projects.

Reporting Structure:

• Reports to: Sales Manager.
• Collaboration: Works closely with the Service, Parts, and Rental departments to ensure comprehensive support for clients and seamless coordination of rental activities.

Compensation & Benefits:

• Salary: Base salary of $45,000 per year, plus commission based on rental sales performance.
• Benefits Package: Comprehensive benefits include health, dental, and vision insurance, paid time off, paid holidays, and opportunities for professional development and training.

Equal Employment Opportunity (EEO): Coastline Equipment is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace and prohibit discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, national origin, gender, sexual orientation, age, disability, veteran status, or any other status protected by applicable law.