Why Arcoro? 

Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities.   

At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.

About the Job

We're seeking an experienced Director of Product Marketing to lead our product marketing function and drive strategic go-to-market initiatives. This role combines hands-on product marketing expertise with future people leadership opportunities, initially operating as an individual contributor while building the foundation for team growth and partnering closely with Product, Sales, and Customer Success teams. 

The ideal candidate will have a proven track record of building and scaling product marketing functions, with deep experience in positioning, messaging, and lifecycle marketing for B2B software solutions. You'll be responsible for both strategic direction and tactical execution, ensuring our product story resonates with target audiences throughout their journey while establishing processes and frameworks that will support future team expansion. 

Responsibilities: 

Strategic Leadership & Planning 

• Develop comprehensive go-to-market strategies for new product launches, feature releases, and market expansion initiatives 

• Define positioning and messaging frameworks that differentiate our platform in competitive markets 

• Lead competitive intelligence efforts, creating battle cards and win/loss analysis that directly impact sales performance 

• Establish scalable processes and frameworks for the product marketing function 

• Build cross-functional relationships that will support team collaboration as the function grows 

• Drive customer research initiatives to deeply understand buyer personas, purchasing criteria, and decision-making processes 

• Oversee development of sales enablement materials, including pitch decks, demo scripts, objection handling guides, and competitive positioning 

• Create compelling marketing content across channels, from website copy to product-focused webinars and thought leadership 

• Develop customer marketing programs that drive adoption, engagement, satisfaction, and cross-sell 

• Build customer advocacy initiatives including reference programs, case studies, and success story development 

• Partner with Customer Success teams to create onboarding and retention campaigns that reduce churn 

Core Competencies 

• Strategic Thinking: Ability to develop comprehensive go-to-market strategies that align with business objectives 

• Change Management: Experience leading organizational transitions, product migrations, and process improvements 

• Customer Empathy: Deep understanding of B2B buyer behavior and decision-making processes 

• Cross-Functional Collaboration: Experience working effectively across Sales, Product, Customer Success, and Marketing teams 

• Data-Driven Approach: Comfort with analytics and using data to inform strategic decisions 

• Communication Skills: Exceptional written and verbal communication, with ability to craft compelling narratives 

Preferred Education and Experience 

• 6+ years of product marketing experience in B2B SaaS environments, construction technology or HR technology experience preferred 

• 2+ years of people management experience 

• Proven experience building product marketing functions from the ground up, with ability to scale into team leadership as the function grows 

• Strong track record of successful product launches and go-to-market execution 

• Experience with enterprise sales cycles and complex buyer journeys 

About the Company

A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro’s flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America.

Arcoro is a Fair and Equal Opportunity Employer 

Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.