OBJECTIVE: 

This position supports digital communications and marketing efforts for both the Iowa Soybean Association (ISA) and the Iowa Food and Family Project (IFFP). The role provides a unique opportunity to engage with both consumers and farmers through websites, email marketing, social media and events.

ESSENTIAL FUNCTIONS

• Adding to website content along with maintaining best SEO and AEO practices.
• Monitoring digital metrics from Google Analytics, social media platforms, etc. to make meaningful changes to how we reach audiences.
• Utilize lead/conversion tracking.
• Upload and format articles, blogs and magazines to the website.
• Work in close coordination with ISA Digital Media Manager in the planning, scheduling and creation of social media and digital marketing assets to promote events and drive stakeholder participation.
• Assist the ISA Consumers Insights & Engagement Manager with the creation and scheduling of Iowa Food & Family Project social and digital media content.
• Ensure key metrics and objectives are determined, tracked and reported for events and key partnerships.
• Coordinate with Producer Services team to ensure field activities are scheduled and promoted and that registration is completed in a timely and accurate manner.
• Participate in the planning and execution of ISA’s editorial schedule, including participation in weekly editorial and I&E team meetings.

COMPETENCIES

• Proficient at Microsoft Office (Excel, Word, PowerPoint).
• Proficient at Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, Premiere).
• Experience managing social media while working within a budget.
• Knowledge of SEO and AEO.
• Familiarity with website-related tools such as Google Analytics 4, Google Tag Manager, Google Search Console and Google Ads.
• Experience working with CRMs such as HubSpot or content management tools such as Loomly.

TRAVEL/LOCATION

•  This position is based in Ankeny, Iowa.

SUPERVISORY RESPONSIBILITY

• This position has no supervisory responsibility

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, communications, public relations or related field.
• Familiarity with agriculture is a plus.

BENEFITS

• Medical, Dental and Vision insurance
• FSA and HSA available
• Cellphone and Wellness reimbursement
• Fitness center and Golf simulator
• 401(k) with generous company match
• Tuition reimbursement program
• Dress for your Day Dress Code