The Media Planner/Buyer will play a pivotal role in media planning and execution. This position involves utilizing data, fostering client relationships, and implementing traditional and digital media plans to drive successful campaigns.

Responsibilities:

• Assist in guiding clients' marketing goals using syndicated, proprietary, and analyst data.
• Stay updated on relevant techniques and technologies for client media strategies.
• Provide insights on media, markets, and related dynamics.
• Build relationships with media vendors, ad tech communities, and publishers for idea exchange.
• Collaborate with media strategy and account teams to create client presentations.
• Maintain communication channels with clients, digital, and offline media teams.
• Cultivate client relationships, manage expectations, and deliverables.
• Contribute to work reviews and feedback sessions, representing the client’s perspective.
• Support the execution of traditional and digital media plans, including IO creation, Google Campaign Manager setup, and trafficking.
• Assist in monitoring campaign performance, tracking spending, and implementing optimizations.
• Participate in problem-solving when necessary.

Qualifications:

• Bachelor’s Degree.
• 1-2 years of media operations experience, with a growing focus on digital channels.
• Familiarity with media research, planning, and buying tools (e.g., MRI/Simmons, Nielsen, ComScore, Strata, Kantar, MediaTools, Google Campaign Manager, Tableau, IAS).
• Awareness of current media trends and innovations.
• Basic understanding of digital measurement and analytics.
• Interest in programmatic, SEM, and paid social buying strategies.

Key Competencies:

• Adaptability to diverse environments and evolving work priorities.
• Active listening, clear communication, and organized information delivery.
• Developing skills in information gathering and decision-making.
• Proactive approach to problem-solving and process improvement.
• Collaborative team player with a growing sense of motivation and productivity.
• Developing time management skills, setting priorities, and organizing resources.
• Commitment to consistent, timely work delivery and personal responsibility.
• Willingness to cooperate with colleagues and the organization.
• Adaptability in fast-paced, ever-changing work environments.
• Eagerness to maintain and grow performance standards with attention to detail, accuracy, and completeness.

Other duties: Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.